Once Upon A Time In The West: The most pretentious album (non) art ever
Pretentious, or a really smart advertising move? What's your verdict?Oh, Hard-Fi, what have you gone and done? It's not exactly in keeping with your "Staines is a shithole" image to pull some pretentious bullshit for your second album proper. Let me explain- Once Upon A Time In The West, the follow up to Stars of CCTV, comes out on September 3rd, minus any album art whatsoever. Sure, the sound is the same old Hard-Fi, but lead single Suburban Knights comes with the cover above- what's the point? I think it may be a little early in their career to pull off stuff like this: lead singer Richard Archer is already claiming that it's the new White album. A pretty risky call to make, but he has always been that little bit arrogant...
If you look at it objectively, there is a little bit of intelligence to the whole idea- although it makes the band out to be completely up themselves, its quite an innovative advertising idea. If only they had waited until later on in their career, they might just have gotten away with it. Alas, already people are giving their album one star on amazon, purely because they hate the album artwork. Thankfully, a bit more delving reveals that the album is going to be good: early reviews are very positive, which might just save the band from from looking completely ridiculous in the future. If Suburban Knights is anything to go by, it could turn out to be a really solid album- the single is full of catchy sing-a-long bits and classic riffs. Either way, this stunt has got them a bucket load of press, and any publicity is good publicity, right? RIGHT?
Hard-Fi- Suburban Knights
Hard-Fi- Cash Machine
Hard-Fi- Tied Up Too Tight
Once Upon A Time In The West can be pre-ordered here
Yep- that's it...
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