Album sales, and the importance of user generated content...
I would just like to direct your attention to this brilliant article by Ars Technica, concerning the impact of user generated content- and blog posts- in particular, on the performance and volume of sales on an album.
"Blog, Social Network buzz correlates to better album sales"- Ars Technica
The idea isn't really new, but I have to say that its a nice feeling that blogs are starting to become acknowledged as free, and powerful, press. The fact that a couple of scientists sat down and worked this out is pretty cool- "if 40 or more legitimate (written by normal people and not by marketers) blog posts were made before an album's release, sales ended up being three times the average."
Thats a large increase, and the popularity of blogs is increasing, as labels start to send whole albums via internet, free of charge, for us to review. This is the life...
"Blog, Social Network buzz correlates to better album sales"- Ars Technica
The idea isn't really new, but I have to say that its a nice feeling that blogs are starting to become acknowledged as free, and powerful, press. The fact that a couple of scientists sat down and worked this out is pretty cool- "if 40 or more legitimate (written by normal people and not by marketers) blog posts were made before an album's release, sales ended up being three times the average."
Thats a large increase, and the popularity of blogs is increasing, as labels start to send whole albums via internet, free of charge, for us to review. This is the life...
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