The Cold Cut

Chances are, you will have inadvertently heard Yael Naim by now. Its been nigh on impossible to escape the Macbook Air advert for weeks now, seeing it removed from that manilla envelope. Thinnovation! And the song in the background? 'New Soul' by Yael Naim... and that simply, a star was born, just as Feist crossed over after '1234' was featured in an iPod nano advert.

Yael Naim is a French-Israeli singer whose life has literally been turned around by this advert. She's always had the talent, but as is often the case, talent doesn't always translate into commercial popularity. That has all changed. After the advert first aired, 'New Soul' debuted at #9 in the Billboard chart. Her self titled second album also reached unknown heights, ending its rise at #6 in the digital albums chart. A physical release is coming on 18th March in the US.

Apple value their music, and have the seemingly effortless ability to find songs that fit their adverts, in the process giving great artists a boost. I'm a fan of their products, I'm a fan of their adverts, and now I'm a fan of their music choices as well. How fitting...

Yael Naim- New Soul

To find out more about this amazing artist, see her website here. And a live version for all those who have yet to be converted. Had any of you heard about Yael before her big break?