About The Cold Cut...

The musings of a teenage audiophile. Indie, Rock, Hip-Hop, Rap, Dance, Dubstep, Garage, Metal... music crosses all boundaries. The Cold Cut is devoted to giving you a taste of what's going on in music at the moment.

About Me

A 17 year old taking his first tentative steps into the world of blogging. In my first year, its been up and down, from the slow first months to a busy time around the one year anniversary.

Album sales, and the importance of user generated content...

I would just like to direct your attention to this brilliant article by Ars Technica, concerning the impact of user generated content- and blog posts- in particular, on the performance and volume of sales on an album.

"Blog, Social Network buzz correlates to better album sales"- Ars Technica

The idea isn't really new, but I have to say that its a nice feeling that blogs are starting to become acknowledged as free, and powerful, press. The fact that a couple of scientists sat down and worked this out is pretty cool- "if 40 or more legitimate (written by normal people and not by marketers) blog posts were made before an album's release, sales ended up being three times the average."

Thats a large increase, and the popularity of blogs is increasing, as labels start to send whole albums via internet, free of charge, for us to review. This is the life...